As a promotional tool, it does self-advertising , displaying, publishing and acts as an advertising medium. If you wish to opt out, please close your SlideShare account. Foods that are canned or vacuum-sealed can stay fresh on a shelf for months or even years, while they'd last only days in the refrigerator before spoiling. It improves relations with common carriers, permits better use of space in storage and usage and increases the grace and poise of arrangement. ***Important do not share this information with students prior to the lesson. It is an important and effective sales tool for encouraging impulse buying. and should not be deceptive and convey any deceptive message.
Protection - for the product: transportation without spoiling and/or breakingâ¨ for the consumer: reduces worry and increases safety, Convenience - ease of use and decision making, simplifies life, Image - shelf-appeal, brand awareness, and product/company/consumer values, Sustainability - reduction of environmental impact, consumers can make a difference, As you continue your packaging study, encourage students to use these terms. The examples of dual use packaging are Drinking glasses, boxes of jewelry, waste baskets, refrigerator dishes, etc. It also represents an opportunity for displaying the company's marketing messages.
In other words, the consumer has the option to purchase the pack size which he/she considers adequate for the consumption of his/ her family over a length of time. what are the advantages of packaging the classes. Stay connected with Kullabs. Due to the high rate of a shatter resistant, plastic packages and containers do no … Anytime, anywhere. It helps in the increment of status and prestige to the consumers. This is very important in the case of packaged foodstuffs and other frequently purchased items from supermarkets and self-service stores. Sign up and receive the latest tips via email. The bottle = primary packaging, the label = secondary packaging, the plastic shrink-wrap and cardboard base that holds together large quantities of water bottles = tertiary packaging â¨â¨. Packaging also facilitates the storage and use of products. In many situations the packaging may be more important than the product it contains. Ltd, 2014. It also has warnings in it. â¨. Classroom Time Required: 1 class period (45-60 minutes) Materials Needed: … A package design is supposed to attract attention and convey an easily identifiable image. Students are led through a guided discussion to brainstorm the purpose and function of packaging. However, packaging creates the following problems: 3. If other marketing-mix elements are comparable, retailers are likely to purchase and display products having attractive functional packaging. The list of its advantages is. Thus a good packaging system is a must. Compared with bulk (that is, unpackaged) items, packaged goods generally are more-convenient, cleaner, and less susceptible to losses from evaporation, spilling, and spoilage. Report a Violation, Effect of Packaging on Product Marketing Activity | Explained, Packaging of Products: Functions, Characteristics and Advantages, Top 5 Pricing Strategies for Products | Basic Pricing Strategies. Advantages of using Plastic Packaging. Hard plastics and metal will hold their shape and protect the product. The primary packaging advantage is to protect the product in various ways, including: Keeping products fresh longer: Many food products — from bread to cookies — stay fresher when sealed in packaging. Packaging provides ingredient information, instructions for use, features and benefits. Anytime, anywhere. Metal and hard plastics offer the most protection, but paper/cardboard can provide additional protection inside the package and plastics can be molded to encase products as needed. They represent a system’s notions (or the notions supported by a system), together with their properties and inter-relations. Even after a product is developed and branded, it is important to adopt strategies for other product-related aspects of the marketing mix. Packaging acts as a better storage of the products.Goods with good packages can be stored in the retail shop also in lesser price. Items that could be sold without packaging — like stuffed animals and other toys — are shielded from the dings and dirt they encounter during shipping or sitting on store shelves. According to W.J.Stanton, “Packaging may be defined as the general group of activities in product planning which helps in value designing and producing the container or wrapper for a product.”, According to Pride and Farell, “Packaging involves the development of container and a graphic design for a product.”. ka.patel See if students thought of all the ideas mentioned below:â¨, Have students write down the following definitions:â¨, For example: Water bottles. Advantages and disadvantages of Paper/Card? â¨, Share the following summary for each purpose.
disadvantages of bubble wrap; demerits of packaging; limitations of packaging; Sign up for free and study better. from the University of Pittsburgh and has won numerous awards in B2B and B2C marketing. It is powerful medium for sales promotion. To sign up you must be 13 or older. Packaging facilitates transportation of products from one place to another. For e.g. PACKAGING Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. These are the basic package types although many subdivisions can be listed which can be broadly listed under these basic headings. Furthermore, it can prevent tampering with products—notably medications and food products — in the warehouse or the retail store. Packaging keeps products fresh, reduces breakages and makes shipping easier. A package is product’s personality, its reality.
It should be adapted in all the places. To manufacturers, packaging is an added but necessary expense.
Download our app to study better. A package is the actual container or wrapper. Packaging is the activity of designing and producing the container or wrapper for the product. For example, bread … Expert Answer 100% (1 rating) Previous … Polystyrene is the Styrofoam we all commonly used for food containers, egg cartons, disposable cups and bowls, packaging, and also bike helmet. Before publishing your articles on this site, please read the following pages: 1. Now customize the name of a clipboard to store your clips.
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